Real Estate Listings – The Backbone of Real Estate Websites

A good Real Estate website is incomplete without proper Real Estate Listings. The website would do very little to educate and inform the visitor. Listings for Real Estate not only attract visitors but also enable the website to grab their attention. Listings are rather the “real” thing a visitor wants to see in a site.

Always keep in mind that these listings should be up to date. We know Real Estate agents love seeing “Sold” on every property, but people who would be visiting your website would end up losing heart. Updating your website regularly is a must to keep your visitors coming back. Make sure your listings are in proper price order. It is essential that you have devised ways for them to search through the properties and kept it simple to use.

Interested property buyers tend to check back to your website every week, in the hope of finding fresh properties. You have to ensure that New Real Estate Listings are put up on a regular basis, to aid your customers in making a better decision. To prevent losing business, make sure that someone is made responsible for uploading New Real Estate Listings on your website and keeping the old ones up-to-date.

Depending on the program used to manage the listings section, it might require some extra training to make sure that these updates are made as quickly and efficiently as possible. An investment in professional practices is a wise decision and will prove to be fruitful. Most Real Estate Marketing websites believe in making making worthwhile websites for their customers. The websites that are built also have automatic property alerts that send out new listings via email every day to prospective customers.

While putting down Listings for Real Estate, it’s always a good idea to mark them separately for Commercial Real Estate Listings and the Residential ones. This can help new agents get off to a good start and can work as a new beginning for veteran agents who have been around for a while. Remember, the higher the number of your listings, the better your chances of selling.

By keeping these points in mind, you should be able to communicate about your real estate site better. You also need to ensure that you are able to project a professional image online, increasing your marketing reach and your bottom line.

How to Prospect For New Commercial Real Estate Listings

PROSPECTING FOR COMMERCIAL REAL ESTATE LISTINGS

Commercial Retail and Industrial Listings

Any Real Estate Agent or Broker who wishes to have a successful career in commercial and industrial real estate must regularly obtain marketable listings. Listings are the agents “stock on the shelf” and your income now and in the future depends on the quality as well as the quantity of the listings that you obtain. The more listings that you have the more buyers and tenants you will attract. This makes the deals all that more easy for you. More listings mean that you dominate your market and lessen the impact of your competition.

In the commercial and industrial property, listings commonly may include:

Land that is suitable for commercial, industrial or retail development
Commercial, industrial and retail buildings that are for lease
Businesses that occupy premises from which they serve and supply their markets
Commercial, industrial and retail buildings that are for sale to owner occupiers or investors both large and small

Developing a Client Base

The secret of success in commercial and industrial real estate is to have your own client base. Those clients who work comfortably with you and who respond positively to your advice in relation to their real estate requirements are the clients you need to develop. As it is the clients who pay your fees, and not the tenants or buyers, they are very important people in your business life and it is essential that you represent yourself strongly to them at all times. As these people and organisations readjust their property portfolios to meet their emerging real estate requirements, they will continue to provide you with listings. In addition, if they are satisfied clients they will refer you to other business leaders, friends and family, and so provide you with more business.

Knowing the Real Estate Market

To provide effective advice to prospective clients it is essential that you know the market – commercial, industrial or retail – that you are involved in and that you have detailed knowledge of the geographical area in which you operate. To do this effectively you will need to:

Canvass your territory constantly according to a plan and become well known to businesses and people in the area
Know every property that is for sale or lease in your territory
Maintain a list of property transactions that occur and have occurred in the last 3 years
Keep an eye out for private transactions by property owners
Involve the management of your office and other team members with what you are doing
In addition, you should understand the factors that motivate companies in your area to move to other space, and you should be aware of the forces that encourage investors to buy and sell in your area or precinct.

WHAT MAKES A SUCCESSFUL AGENT OR BROKER?

So what makes a successful agent or broker from the client’s perspective, and someone that the client wants to do business with and through? It is an interesting question to ask from a clients perspective, but history shows that the factors which stand out as being of prime importance to clients are the agent’s knowledge of the market and the quality of the advice given. The negotiating skills of the agent and the ability to act quickly are also important and rank highly. Adherence to client instruction, property marketing skills and confidentiality were seen to be of slightly lesser importance.

It is clear from this analysis that the factors which are going to have a vital influence on the successful listing of a client’s property are knowledge of the market and the quality of advice. Owners are looking for agents and brokers who know the marketplace and have readily available records information about companies and investors that are looking to make immediate decisions on properties they require, own, or occupy. Your clients want an agent who will immediately bring a listed property to the attention of such people.

So, at the point of listing, being able to communicate effectively with the owner about the commercial and industrial market place and the prospects that are available on your database could certainly lead to a successful relationship and hopefully an ongoing one.

PROSPECTING FOR LISTINGS

Where do you find new listings and how do you go about converting them? This list may help. As you get to know your clients and the geographical area of the market in which you operate, opportunities for obtaining listings will present themselves. For example:

Real Estate Transactions. The successful conclusion of any real estate transaction in your region implies that both buyer and seller may be looking for other options. Avail yourself of these opportunities.
Liquidation. A failed business is a prime target for agency activity.
Vacant Buildings. Be conscious of any buildings that become vacant or derelict as these represent business opportunities.
Intermediaries. Maintain close association with the intermediaries of the real estate business. Intermediaries include such people as financiers, bankers, insurers, builders, architects, engineers, lawyers and accountants. Their clients will at times require the services of real estate agents and a recommendation from these people is invaluable. You, in turn, can introduce your clients to such intermediaries and sound business relationships which benefit both parties are established and maintained in this way.
Newspaper Articles. Articles that are prepared by you or in which you are quoted, bring your name or your firm’s name to the attention of the public.
Direct Mailing. The regular mailing of letters that canvass for properties, when sent to a suitable group of possible investors or property owners, frequently result in listings.
Private Advertisements. These can indicate properties that are on the market and the owners may be encouraged to employ your services if initial advertisements have not been successful.
Developers/Builders
Neighbours in immediate area
Property Managements (Rent Roll)
Entrepreneurial Activity
Previous Vendors & Purchasers

Identifying Ownership

When you discover a property that you feel could provide a business or listing opportunity, it is necessary to identify the owner. The following avenues can often provide this information.

Your own office (In each agency there is substantial information from previous transactions and property ownership which can be consulted).
Local Government Records
Land Title Information
Electoral Rolls
The Telephone Directory (including the Yellow Pages in the case of businesses)

Further to this there are many other sources of information to be used when identifying owners. These are:

Property ownership lists
Historic Lands Sales Records
Use other agents signboards as a reason to talk to adjacent owners in the locale
Commercial property is transacted to a cycle of investment and history shows that it is about every 5 years. Look at the old sales records in your area for the next cycle of potential sales.
Tenants will usually tell you the property owner if you ask
Directory boards in buildings are a great source of leasing intelligence
Business Telephone Lists and CEO contact names
Stock Exchange Information and updates
Company Searches for large businesses in your area
Newspaper Stories & Articles
Be willing to dare and try something new

To undertake this process you must be diligent and thorough in your activities so that you do not leave any ‘stone unturned’. Nothing is more frustrating that another agent’s sale or lease signboard appearing in your territory that you just covered last week.

The above information may seem logical; however it is commonly overlooked or not acted upon in most cases, given that many salespeople do not have the personal and sustained discipline needed for the task. The best commercial real estate agents and brokers use this model as their source of listing opportunity.

In closing we should say that this prospecting process does require a good database program to record and channel your ongoing findings. The value of a good database program is high in list of tools of a professional agent or broker working on commercial real estate. Good hunting!

San Diego Real Estate Listings Valuable to Home Search Process

With a wide variety of housing options, finding a home in San Diego can present quite a task. From style and composition, to price or location, finding a home can be one of the most grueling processes of a person’s entire life. However, with the aid of San Diego real estate listings, discovering and purchasing that home may not be so troublesome. Composed of a system to help potential buyers view all the important details of homes on the market, San Diego real estate listings provide a vital service to the housing community.

The Contents of Typical San Diego Real Estate Listings

General San Diego real estate listings cover the smallest details to the biggest issues. San Diego real estate listings contain age of home, price range, style and make-up, number of bedrooms and location. Most San Diego real estate listings will also contains square feet of both house and additional lot, and other financial details that must be considered. With the internet ruling the world, many San Diego real estate listings are now shown on numerous web sites. These virtual listings usually have a picture of the home, and sometimes a virtual tour of the property. San Diego real estate listings make it easier to find a home, but, the World Wide Web makes it almost effortless!

San Diego Real Estate Listings and the Multiple Listings Service (MLS)

The Multiple Listings Service (MLS) is a database that enables real estate brokers to distribute information about properties that they are selling. The MLS combines all of the listings of available properties that are represented by real estate brokers who are members of both the National Association of Realtors (NAR) and the MLS system. The MLS systems have set rules and regulations for membership and sharing of information. The Multiple Listings Systems are widely used in the United States and Canada, and can also be found in other sections of the world.
The MLS system of Southern California contains roughly 55,000 active members.

Multiple Listings Service Posts and San Diego real estate listings basically contain the same information. MLS listings contain year built, square feet available in house, total acreage, property and exterior type; the same information distributed in San Diego real estate listings. However, in MLS posts, there is a small write-up of the property, and remarks by the MLS system.

Using San Diego Real Estate Listings to Find Your Dream Hom’

By first sitting down with your realtor and discussing hopes for your future home, searching San Diego real estate listings can be easier. Making a list of all options and amenities you can afford will help narrow down the search for a home. Refining your initial search by minute details is a great way to cut the arduous and long task of hunting through the many San Diego real estate listings. In the end, attention to detail can make the biggest difference in the world.